Welcome
Executive Summary
Unlike a regular cafe, Java Internet Cafe Provides internet access to all of our customers. Java Internet Cafe is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues. Java Internet Cafe must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters Java Internet Cafe for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction. Right now we have about 10-20 staff members that are happy to serve our customers.
Our target markets include:
Unlike a regular cafe, Java Internet Cafe Provides internet access to all of our customers. Java Internet Cafe is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues. Java Internet Cafe must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters Java Internet Cafe for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction. Right now we have about 10-20 staff members that are happy to serve our customers.
Our target markets include:
- Students from nearby housing centers.
- Business people from the downtown business centers and professional buildings.
- Seniors from nearby retirement facilities.